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Instagram Blueprint: Marketing for a Private Pay Caseload
Welcome!
Introduction to the Course! (12:42)
Module 1: Modern Marketing Basics
Identifying Your Niche (13:45)
Branding (12:22)
Why Social Media? (6:03)
Content Pillars (5:53)
Module 2: Setting Up Your Social Media
Getting Started (12:08)
*Link in Bio (5:27)
Module 3: Creating IG Posts
Deciding What to Post (9:56)
Designing Posts in Canva (47:52)
*Adobe Express (0:31)
*The New IG Profile Grid ADDED 02/04/25 (3:05)
Module 4: Writing Instagram Captions
Writing Captions (8:18)
Module 5: Instagram Stories
Instagram Stories (13:45)
*Selling on IG Stories (13:42)
Module 6: The Reel-y Good Stuff
Reels Newbies Start Here: A Basic Overview *Added 05/30/25 (2:18)
Quick How To: Using the Timer Feature in Reels *Added 05/30/25 (2:31)
Quick How To: Adding and Aligning Text in Reels *Added 05/30/25 (4:03)
Quick How To: Timing Text in Reels *Added 05/30/25 (7:16)
Quick How To: Saving Your Reels As You Go *Added 05/30/25 (1:53)
Quick How To: Finding Trending Audios *Added 05/30/25 (3:51)
Quick How To: How to Add Sound to your Reel *Added 05/30/25 (2:21)
Quick How To: Adjusting Volume of Audio *Added 05/30/25 (2:00)
Quick How To: Adding Captions *Added 05/30/25 (1:15)
Quick How To: Split and Trim Feature in Reels *Added 05/30/25 (2:28)
Quick How To: Cutting Silences Feature in Talking Head Reels *Added 05/30/25 (1:32)
Quick How To: Updating Your Reel's Cover Image *Added 05/30/25 (3:36)
Quick How To: Green Screen Feature *Added 05/30/25 (1:26)
Quick How To: Slow Motion & Fast Forward *Added 05/30/25 (1:11)
Quick How To: How to Film Multi-Character Reels *Added 8/7/25 (4:49)
Reels Tutorial: LipSync *Updated 05/30/25 (4:07)
Reels Tutorial: B-Roll *Updated 05/30/25 (5:13)
Reels Tutorial: Multi Part *Updated 05/30/25 (11:48)
Reels Tutorial: Talking Head *Updated 05/30/25 (12:29)
Module 7: TikTok Tutorials
*TikTok Tutorial: The Basics (16:40)
*TikTok Tutorial: Trending Audio (15:56)
*TikTok Tutorial: Talking Head (19:36)
*TikTok Tutorial: B-Reel & Text (9:52)
*Tiktok Tutorial: Creating Engaging Content (20:39)
*TikTok Tutorial: Multiple Characters (18:18)
Module 8: Social Media Engagement
The Do's and Don'ts of Building Community (11:30)
*DM Templates (6:19)
Module 9: Social Media Growth
*Collaborating with Other Creators (17:39)
Using Instagram as a Search Engine (11:14)
Consistency (5:11)
Planning Reels & Putting it into Action (17:14)
Batching Content Creation (14:33)
*Understanding Analytics (33:36)
Continued Growth (1:59)
BONUS: Creating and Using IG Ads
*Creating and Using IG Ads ADDED 12/26/23 (16:51)
BONUS: Content Calendar
My Content Calendar (8:42)
BONUS: Building a Website that Converts
*Expert Lesson: How to Leverage your Brand to Charge a Premium (51:28)
Websites 101 (18:00)
*Expert Lesson: SEO (26:32)
Using Google My Business for your Private Practice (9:34)
QUICK ACCESS: Social Media Guides
Must Have Virtual Practice Tools
Fee & Ideal Schedule Guide
Essential Forms Guide
Startup Checklist
My Content Calendar (8:42)
Referral Tracker (3:56)
Goals Guide
Reels Hook Guide
Hashtag Guide for Therapists
Writing Better Captions
Building A Website That Converts
IG Story Templates That Sell
Audit your IG
THANK YOU!
I'd appreciate a testimonial :) (1:17)
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