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Instagram Blueprint: Marketing for a Private Pay Caseload
Welcome!
Introduction to the Course! (12:42)
Module 1: Modern Marketing Basics
Identifying Your Niche (13:45)
Branding (12:22)
Why Social Media? (6:03)
Content Pillars (5:53)
Module 2: Setting Up Your Social Media
Getting Started (12:08)
*Link in Bio (5:27)
Module 3: Creating IG Posts
Deciding What to Post (9:56)
Designing Posts in Canva (47:52)
*Adobe Express (0:31)
Module 4: Writing Instagram Captions
Writing Captions (8:18)
Module 5: Instagram Stories
Instagram Stories (13:45)
*Selling on IG Stories (13:42)
Module 6: The Reel-y Good Stuff
Why Reels? (12:05)
What Makes a Viral Reel? (17:33)
*Reels Ideas & Access to the Membership! (4:24)
*Reels Tutorial: The Basics (20:09)
*Reels Tutorial: Lip Sync (18:07)
*Reels Tutorial: B-Roll (16:56)
*Reels Tutorial: Talking Head (23:48)
*Reels Tutorial: Multi-Part (23:39)
*Reels Tutorial: CapCut (31:13)
Module 7: TikTok Tutorials
*TikTok Tutorial: The Basics (16:40)
*TikTok Tutorial: Trending Audio (15:56)
*TikTok Tutorial: Talking Head (19:36)
*TikTok Tutorial: B-Reel & Text (9:52)
*Tiktok Tutorial: Creating Engaging Content (20:39)
*TikTok Tutorial: Multiple Characters (18:18)
Module 8: Social Media Engagement
The Do's and Don'ts of Building Community (11:30)
*DM Templates (6:19)
Module 9: Social Media Growth
*Collaborating with Other Creators (17:39)
Using Instagram as a Search Engine (11:14)
Consistency (5:11)
Planning Reels & Putting it into Action (17:14)
Batching Content Creation (14:33)
*Understanding Analytics (33:36)
Continued Growth (1:59)
BONUS: Creating and Using IG Ads
*Creating and Using IG Ads ADDED 12/26/23 (16:51)
BONUS: Content Calendar
My Content Calendar (8:42)
BONUS: Building a Website that Converts
*Expert Lesson: How to Leverage your Brand to Charge a Premium (51:28)
Websites 101 (18:00)
*Expert Lesson: SEO (26:32)
Using Google My Business for your Private Practice (9:34)
QUICK ACCESS: Social Media Guides
Must Have Virtual Practice Tools
Fee & Ideal Schedule Guide
Essential Forms Guide
Startup Checklist
My Content Calendar (8:42)
Referral Tracker (3:56)
Goals Guide
Reels Hook Guide
Hashtag Guide for Therapists
Writing Better Captions
Building A Website That Converts
IG Story Templates That Sell
Audit your IG
THANK YOU!
I'd appreciate a testimonial :) (1:17)
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*TikTok Tutorial: Multiple Characters
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